{"id":807,"date":"2018-05-18T17:39:19","date_gmt":"2018-05-18T20:39:19","guid":{"rendered":"https:\/\/sfhera.com.br\/blog\/?p=807"},"modified":"2018-05-18T17:39:19","modified_gmt":"2018-05-18T20:39:19","slug":"o-novo-gestor-e-importancia-da-informacao-inteligente","status":"publish","type":"post","link":"https:\/\/sfhera.com.br\/blog\/o-novo-gestor-e-importancia-da-informacao-inteligente\/","title":{"rendered":"O novo gestor e a import\u00e2ncia da informa\u00e7\u00e3o inteligente"},"content":{"rendered":"

E come\u00e7a a mudan\u00e7a. Vivemos a era do cliente, do \u201cP\u201d de pessoas, centrada nas demandas de um p\u00fablico altamente conectado, e que entendeu bem o quanto a tecnologia impactou o consumo e a rela\u00e7\u00e3o com a marcas. O diferencial competitivo das empresas agora est\u00e1 em conhecer as pessoas, os clientes e se conectar com eles de forma inovadora. No novo cen\u00e1rio, tamanho e escala s\u00e3o menos relevantes. A quest\u00e3o \u00e9 qu\u00e3o conectada com o cliente uma empresa \u00e9 e qual a velocidade com que essa empresa \u00e9 capaz de inovar e adaptar-se criando seu pr\u00f3prio caminho.<\/p>\n

Uma evid\u00eancia da teoria da era do cliente como propulsora da transforma\u00e7\u00e3o digital \u00e9 a dura competi\u00e7\u00e3o a qual estamos assistindo no com\u00e9rcio eletr\u00f4nico, e-commerce, e como os consumidores podem encontrar alternativas rapidamente. Neste contexto, a fideliza\u00e7\u00e3o de clientes \u00e9 um desafio ainda mais \u00e1rduo. N\u00e3o basta ter pre\u00e7os acess\u00edveis. Hoje, por exemplo, uma rede de supermercados deve gerar uma experi\u00eancia de compra realmente positiva, que encante o cliente e que supere a sua expectativa entregando uma experi\u00eancia \u00fanica.<\/p>\n

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\u00a0As mudan\u00e7as no comportamento do consumidor, as estrat\u00e9gias competitivas e a inexor\u00e1vel for\u00e7a das novas tecnologias est\u00e3o batendo simultaneamente \u00e0 nossa porta. Os processos s\u00e3o cada vez mais complexos, com um n\u00famero muito maior do que antes de fatores que influenciam a tomada de decis\u00f5es. Um novo meio de comunica\u00e7\u00e3o, a Internet, conquistou a imagina\u00e7\u00e3o dos empres\u00e1rios, o voto dos consumidores e o dinheiro do mercado.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

A Internet mudou de forma singular e radical, o conceito de valor do servi\u00e7o mais do que qualquer outra coisa desde o surgimento do tel\u00e9grafo. Todas as empresas dependem de informa\u00e7\u00f5es e conhecimentos obtidos em v\u00e1rios tipos de intera\u00e7\u00e3o. A manuten\u00e7\u00e3o de qualquer base de informa\u00e7\u00f5es, por sua vez, depende da natureza da tecnologia utilizada. Como uma extens\u00e3o da intera\u00e7\u00e3o humana numa rede de relacionamentos cada vez mais presente, a Internet \u00e9 revolucion\u00e1ria por redefinir os modelos de neg\u00f3cios e o futuro do marketing.<\/p>\n

Com o novo comportamento do consumidor digital, surge tamb\u00e9m o novo gestor 4.0, que deve ter mais conte\u00fado, dom\u00ednio da alta tecnologia e acesso \u00e0s redes sociais. Um momento da verdade \u00e9 precisamente aquele instante em que o cliente entra em contato com qualquer setor de um supermercado, por exemplo, e, com base nesse contato, forma uma opini\u00e3o sobre a qualidade do servi\u00e7o.<\/p>\n

Hoje em dia, as empresas devem pensar de dentro para fora, por meio de estrat\u00e9gias de endomarketing, preparando os funcion\u00e1rios para o prop\u00f3sito da organiza\u00e7\u00e3o. Um empacotador de supermercado enquanto empacota as compras est\u00e1 constantemente tomando decis\u00f5es. Quantos produtos colocar em uma sacola? Qual \u00e9 o peso confort\u00e1vel? Como segmentar os produtos? Como tratar os clientes? Pode at\u00e9 n\u00e3o parecer complexo, mas envolve muitas vari\u00e1veis do cliente (idade, g\u00eanero, entre outros). As empresas que conseguem ter o seu prop\u00f3sito s\u00f3lido ao longo do tempo costumam investir muito na sele\u00e7\u00e3o e promo\u00e7\u00e3o de pessoas que simbolizam seus valores e o posicionamento da empresa.<\/p>\n

Estar bem informado com informa\u00e7\u00f5es inteligentes \u00e9 de suma import\u00e2ncia para o sucesso do novo gestor na elabora\u00e7\u00e3o de estrat\u00e9gias customizadas e tomadas de decis\u00e3o seguras. O novo profissional, focado em pessoas, precisa saber quem \u00e9 o seu cliente, conhecer e entender as suas expectativas, saber o que o ele est\u00e1 comprando, gerenciar o resultado, a experi\u00eancia e a rela\u00e7\u00e3o com o cliente em tempo real. Pense nisso!<\/p>\n

Claudio Shimoyama<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

E come\u00e7a a mudan\u00e7a. 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