{"id":84,"date":"2017-06-26T11:32:32","date_gmt":"2017-06-26T14:32:32","guid":{"rendered":"https:\/\/sfhera.com.br\/blog\/?p=84"},"modified":"2017-06-27T17:35:14","modified_gmt":"2017-06-27T20:35:14","slug":"o2o-o-futuro-para-os-negocios","status":"publish","type":"post","link":"https:\/\/sfhera.com.br\/blog\/o2o-o-futuro-para-os-negocios\/","title":{"rendered":"O2O: o futuro para os neg\u00f3cios?"},"content":{"rendered":"<h4 class=\"summary\"><span style=\"color: #003366;\"><strong>Os aplicativos de servi\u00e7os O2O, al\u00e9m de facilitar pagamentos, t\u00eam o objetivo de gerar uma experi\u00eancia cada vez mais completa para os clientes.<\/strong><\/span><\/h4>\n<p>O conceito chin\u00eas do O2O (online to offline) nada mais \u00e9 do que a oferta de produtos ou servi\u00e7os que o consumidor usa no mundo f\u00edsico, mas que s\u00e3o comprados pela internet. Esse \u00e9 um termo relativamente novo, mas que est\u00e1 crescendo rapidamente. De acordo com dados da Associa\u00e7\u00e3o Brasileira de O2O, as empresas desse setor cresceram mais de 30% em 2016 em rela\u00e7\u00e3o a 2015. Na China, o aumento chegou a 200% tr\u00eas anos atr\u00e1s, o que mostra que o modelo de neg\u00f3cios est\u00e1 em grande ascens\u00e3o e tem um enorme potencial.<\/p>\n<div class=\"ads_artigos_noticia_inter\"><\/div>\n<p>Os aplicativos de servi\u00e7os O2O, al\u00e9m de facilitar pagamentos, t\u00eam o objetivo de gerar uma experi\u00eancia cada vez mais completa para os clientes, com foco em conveni\u00eancia e rapidez. Quem imaginaria h\u00e1 alguns anos que seria poss\u00edvel chamar um t\u00e1xi pelo celular ou comprar uma oferta de restaurante na hora do almo\u00e7o e utiliz\u00e1-la imediatamente, al\u00e9m de pagar a conta pelo pr\u00f3prio aplicativo? Hoje, estamos cada vez mais conectados e isso j\u00e1 se tornou realidade. Os smartphones viraram itens indispens\u00e1veis no nosso dia a dia e quem investe pesado em tecnologia tem um terreno f\u00e9rtil de neg\u00f3cios para explorar.<\/p>\n<p>No Brasil, o Peixe Urbano foi uma das primeiras empresas a apostar nesse conceito quando, em 2010, lan\u00e7ou um servi\u00e7o que divulgava pela internet uma oferta do mundo offline por dia. Em 2014, mudou seu modelo de neg\u00f3cios de compras coletivas para uma Plataforma de Ofertas Locais, aumentando o n\u00famero de ofertas dispon\u00edveis para milhares, unindo ainda mais o mundo online ao offline. Outra ferramenta que a empresa adotou para disseminar o conceito O2O foi a geolocaliza\u00e7\u00e3o, que permite que a plataforma identifique a localiza\u00e7\u00e3o do usu\u00e1rio por meio do GPS do smartphone e o conecte com as empresas parceiras mais pr\u00f3ximas. Atualmente, as compras realizadas via aplicativo representam mais de 50% dos cupons que s\u00e3o utilizados no mesmo dia.<\/p>\n<p>As empresas que j\u00e1 adotaram essa tend\u00eancia certamente sa\u00edram na frente. Para as que ainda pretendem trazer o O2O para o seu neg\u00f3cio, \u00e9 necess\u00e1rio que possuam um aplicativo que suporte todas as suas demandas, para que os seus usu\u00e1rios tenham uma \u00f3tima experi\u00eancia e para que o aplicativo seja lembrado, acima de tudo, como uma ferramenta \u00fatil para o dia a dia. Se o aplicativo n\u00e3o for robusto e n\u00e3o possuir boa interface e funcionalidade, os usu\u00e1rios ir\u00e3o baix\u00e1-lo e imediatamente delet\u00e1-lo, para dar espa\u00e7o ao pr\u00f3ximo app e n\u00e3o ocupar o armazenamento de seus smartphones. Pode soar clich\u00ea, mas em tempos ef\u00eameros e din\u00e2micos, a primeira impress\u00e3o \u00e9 a que fica&#8230;<\/p>\n<p><em><strong>Alex Tabor<\/strong> \u00e9 CEO e cofundador do Peixe Urbano, maior plataforma de e-commerce local do Brasil.<\/em><\/p>\n<p style=\"text-align: right;\"><strong>Fonte: Administradores.com<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Os aplicativos de servi\u00e7os O2O, al\u00e9m de facilitar pagamentos, t\u00eam o objetivo de gerar uma experi\u00eancia cada vez mais completa para os&hellip;<\/p>\n","protected":false},"author":1,"featured_media":85,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,4,3,5],"tags":[18,22,23,24],"class_list":["post-84","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novidades","category-gestaoenegocios","category-empreendorismo","category-tecnologia","tag-tecnologia","tag-o2o","tag-e-commerce","tag-app"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O2O: o futuro para os neg\u00f3cios? - Sfhera Software<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sfhera.com.br\/blog\/o2o-o-futuro-para-os-negocios\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O2O: o futuro para os neg\u00f3cios? - Sfhera Software\" \/>\n<meta property=\"og:description\" content=\"Os aplicativos de servi\u00e7os O2O, al\u00e9m de facilitar pagamentos, t\u00eam o objetivo de gerar uma experi\u00eancia cada vez mais completa para os&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sfhera.com.br\/blog\/o2o-o-futuro-para-os-negocios\/\" \/>\n<meta property=\"og:site_name\" content=\"Sfhera Software\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sfhera\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-26T14:32:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-06-27T20:35:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sfhera.com.br\/blog\/wp-content\/uploads\/2017\/06\/o2o.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"810\" \/>\n\t<meta property=\"og:image:height\" content=\"460\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sfhera Software\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sfhera\" \/>\n<meta name=\"twitter:site\" content=\"@sfhera\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sfhera Software\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sfhera.com.br\\\/blog\\\/o2o-o-futuro-para-os-negocios\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sfhera.com.br\\\/blog\\\/o2o-o-futuro-para-os-negocios\\\/\"},\"author\":{\"name\":\"Sfhera Software\",\"@id\":\"https:\\\/\\\/sfhera.com.br\\\/blog\\\/#\\\/schema\\\/person\\\/0a21d0c7b6b15bda9d9c072dde915f2a\"},\"headline\":\"O2O: o futuro para os neg\u00f3cios?\",\"datePublished\":\"2017-06-26T14:32:32+00:00\",\"dateModified\":\"2017-06-27T20:35:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sfhera.com.br\\\/blog\\\/o2o-o-futuro-para-os-negocios\\\/\"},\"wordCount\":525,\"publisher\":{\"@id\":\"https:\\\/\\\/sfhera.com.br\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/sfhera.com.br\\\/blog\\\/o2o-o-futuro-para-os-negocios\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sfhera.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/o2o.jpg\",\"keywords\":[\"tecnologia\",\"O2O\",\"e-commerce\",\"app\"],\"articleSection\":[\"Novidades\",\"Gest\u00e3o e Neg\u00f3cios\",\"Empreendedorismo\",\"Tecnologia\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sfhera.com.br\\\/blog\\\/o2o-o-futuro-para-os-negocios\\\/\",\"url\":\"https:\\\/\\\/sfhera.com.br\\\/blog\\\/o2o-o-futuro-para-os-negocios\\\/\",\"name\":\"O2O: o futuro para os neg\u00f3cios? - Sfhera Software\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sfhera.com.br\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sfhera.com.br\\\/blog\\\/o2o-o-futuro-para-os-negocios\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sfhera.com.br\\\/blog\\\/o2o-o-futuro-para-os-negocios\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sfhera.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/o2o.jpg\",\"datePublished\":\"2017-06-26T14:32:32+00:00\",\"dateModified\":\"2017-06-27T20:35:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sfhera.com.br\\\/blog\\\/o2o-o-futuro-para-os-negocios\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sfhera.com.br\\\/blog\\\/o2o-o-futuro-para-os-negocios\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/sfhera.com.br\\\/blog\\\/o2o-o-futuro-para-os-negocios\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sfhera.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/o2o.jpg\",\"contentUrl\":\"https:\\\/\\\/sfhera.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/o2o.jpg\",\"width\":810,\"height\":460,\"caption\":\"O2O\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sfhera.com.br\\\/blog\\\/o2o-o-futuro-para-os-negocios\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/sfhera.com.br\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"O2O: o futuro para os neg\u00f3cios?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sfhera.com.br\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/sfhera.com.br\\\/blog\\\/\",\"name\":\"Sfhera Software\",\"description\":\"Aplicativos de Gest\u00e3o para o Varejo\",\"publisher\":{\"@id\":\"https:\\\/\\\/sfhera.com.br\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sfhera.com.br\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sfhera.com.br\\\/blog\\\/#organization\",\"name\":\"Sfhera Software\",\"url\":\"https:\\\/\\\/sfhera.com.br\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/sfhera.com.br\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.sfhera.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/www.sfhera.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/logo.png\",\"width\":200,\"height\":65,\"caption\":\"Sfhera Software\"},\"image\":{\"@id\":\"https:\\\/\\\/sfhera.com.br\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/sfhera\",\"https:\\\/\\\/x.com\\\/sfhera\",\"https:\\\/\\\/br.linkedin.com\\\/company\\\/sfhera-software\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/sfhera.com.br\\\/blog\\\/#\\\/schema\\\/person\\\/0a21d0c7b6b15bda9d9c072dde915f2a\",\"name\":\"Sfhera Software\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b1d1b13f14dd2dc5b3fb21e60579548fa4f79040171567f49ae19080fb354524?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b1d1b13f14dd2dc5b3fb21e60579548fa4f79040171567f49ae19080fb354524?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b1d1b13f14dd2dc5b3fb21e60579548fa4f79040171567f49ae19080fb354524?s=96&d=mm&r=g\",\"caption\":\"Sfhera Software\"},\"url\":\"https:\\\/\\\/sfhera.com.br\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"O2O: o futuro para os neg\u00f3cios? - Sfhera Software","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sfhera.com.br\/blog\/o2o-o-futuro-para-os-negocios\/","og_locale":"pt_BR","og_type":"article","og_title":"O2O: o futuro para os neg\u00f3cios? - Sfhera Software","og_description":"Os aplicativos de servi\u00e7os O2O, al\u00e9m de facilitar pagamentos, t\u00eam o objetivo de gerar uma experi\u00eancia cada vez mais completa para os&hellip;","og_url":"https:\/\/sfhera.com.br\/blog\/o2o-o-futuro-para-os-negocios\/","og_site_name":"Sfhera Software","article_publisher":"https:\/\/www.facebook.com\/sfhera","article_published_time":"2017-06-26T14:32:32+00:00","article_modified_time":"2017-06-27T20:35:14+00:00","og_image":[{"width":810,"height":460,"url":"https:\/\/sfhera.com.br\/blog\/wp-content\/uploads\/2017\/06\/o2o.jpg","type":"image\/jpeg"}],"author":"Sfhera Software","twitter_card":"summary_large_image","twitter_creator":"@sfhera","twitter_site":"@sfhera","twitter_misc":{"Escrito por":"Sfhera Software","Est. tempo de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sfhera.com.br\/blog\/o2o-o-futuro-para-os-negocios\/#article","isPartOf":{"@id":"https:\/\/sfhera.com.br\/blog\/o2o-o-futuro-para-os-negocios\/"},"author":{"name":"Sfhera Software","@id":"https:\/\/sfhera.com.br\/blog\/#\/schema\/person\/0a21d0c7b6b15bda9d9c072dde915f2a"},"headline":"O2O: o futuro para os neg\u00f3cios?","datePublished":"2017-06-26T14:32:32+00:00","dateModified":"2017-06-27T20:35:14+00:00","mainEntityOfPage":{"@id":"https:\/\/sfhera.com.br\/blog\/o2o-o-futuro-para-os-negocios\/"},"wordCount":525,"publisher":{"@id":"https:\/\/sfhera.com.br\/blog\/#organization"},"image":{"@id":"https:\/\/sfhera.com.br\/blog\/o2o-o-futuro-para-os-negocios\/#primaryimage"},"thumbnailUrl":"https:\/\/sfhera.com.br\/blog\/wp-content\/uploads\/2017\/06\/o2o.jpg","keywords":["tecnologia","O2O","e-commerce","app"],"articleSection":["Novidades","Gest\u00e3o e Neg\u00f3cios","Empreendedorismo","Tecnologia"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/sfhera.com.br\/blog\/o2o-o-futuro-para-os-negocios\/","url":"https:\/\/sfhera.com.br\/blog\/o2o-o-futuro-para-os-negocios\/","name":"O2O: o futuro para os neg\u00f3cios? - Sfhera Software","isPartOf":{"@id":"https:\/\/sfhera.com.br\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sfhera.com.br\/blog\/o2o-o-futuro-para-os-negocios\/#primaryimage"},"image":{"@id":"https:\/\/sfhera.com.br\/blog\/o2o-o-futuro-para-os-negocios\/#primaryimage"},"thumbnailUrl":"https:\/\/sfhera.com.br\/blog\/wp-content\/uploads\/2017\/06\/o2o.jpg","datePublished":"2017-06-26T14:32:32+00:00","dateModified":"2017-06-27T20:35:14+00:00","breadcrumb":{"@id":"https:\/\/sfhera.com.br\/blog\/o2o-o-futuro-para-os-negocios\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sfhera.com.br\/blog\/o2o-o-futuro-para-os-negocios\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/sfhera.com.br\/blog\/o2o-o-futuro-para-os-negocios\/#primaryimage","url":"https:\/\/sfhera.com.br\/blog\/wp-content\/uploads\/2017\/06\/o2o.jpg","contentUrl":"https:\/\/sfhera.com.br\/blog\/wp-content\/uploads\/2017\/06\/o2o.jpg","width":810,"height":460,"caption":"O2O"},{"@type":"BreadcrumbList","@id":"https:\/\/sfhera.com.br\/blog\/o2o-o-futuro-para-os-negocios\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/sfhera.com.br\/blog\/"},{"@type":"ListItem","position":2,"name":"O2O: o futuro para os neg\u00f3cios?"}]},{"@type":"WebSite","@id":"https:\/\/sfhera.com.br\/blog\/#website","url":"https:\/\/sfhera.com.br\/blog\/","name":"Sfhera Software","description":"Aplicativos de Gest\u00e3o para o Varejo","publisher":{"@id":"https:\/\/sfhera.com.br\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sfhera.com.br\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/sfhera.com.br\/blog\/#organization","name":"Sfhera Software","url":"https:\/\/sfhera.com.br\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/sfhera.com.br\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.sfhera.com.br\/blog\/wp-content\/uploads\/2017\/06\/logo.png","contentUrl":"https:\/\/www.sfhera.com.br\/blog\/wp-content\/uploads\/2017\/06\/logo.png","width":200,"height":65,"caption":"Sfhera Software"},"image":{"@id":"https:\/\/sfhera.com.br\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/sfhera","https:\/\/x.com\/sfhera","https:\/\/br.linkedin.com\/company\/sfhera-software"]},{"@type":"Person","@id":"https:\/\/sfhera.com.br\/blog\/#\/schema\/person\/0a21d0c7b6b15bda9d9c072dde915f2a","name":"Sfhera Software","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/b1d1b13f14dd2dc5b3fb21e60579548fa4f79040171567f49ae19080fb354524?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b1d1b13f14dd2dc5b3fb21e60579548fa4f79040171567f49ae19080fb354524?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b1d1b13f14dd2dc5b3fb21e60579548fa4f79040171567f49ae19080fb354524?s=96&d=mm&r=g","caption":"Sfhera Software"},"url":"https:\/\/sfhera.com.br\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/sfhera.com.br\/blog\/wp-json\/wp\/v2\/posts\/84","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sfhera.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sfhera.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sfhera.com.br\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sfhera.com.br\/blog\/wp-json\/wp\/v2\/comments?post=84"}],"version-history":[{"count":1,"href":"https:\/\/sfhera.com.br\/blog\/wp-json\/wp\/v2\/posts\/84\/revisions"}],"predecessor-version":[{"id":86,"href":"https:\/\/sfhera.com.br\/blog\/wp-json\/wp\/v2\/posts\/84\/revisions\/86"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sfhera.com.br\/blog\/wp-json\/wp\/v2\/media\/85"}],"wp:attachment":[{"href":"https:\/\/sfhera.com.br\/blog\/wp-json\/wp\/v2\/media?parent=84"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sfhera.com.br\/blog\/wp-json\/wp\/v2\/categories?post=84"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sfhera.com.br\/blog\/wp-json\/wp\/v2\/tags?post=84"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}